Recently, a few friends and family members remarked on The STD Project’s website design and coloring – all in good inquisitive-type ways, of course…. Nonetheless, it seems an appropriate time to expand on the thought behind The STD Project branding – namely, the choice to use red, black, white, & grey as the main staples for the site’s design.
In terms of the overall coloring, it’s important to note, The STD Project welcomes all ages, races, sexual orientations, beliefs, and sexes.
Consequently, we chose very asexual/unassuming colors.
In my writing, I already use a lot of smiley faces – I just can’t help it – can you imagine if this site were full of flowers, rainbows, butterflies, AND smiley-faces (‘Sunshine, lollipops, and rainbows’…..anyone?)?!Oh my. In any case, the specific colors we chose were also more intentional than just being asexual. < —– again with the smiley.
Red represents STDs.
Moreover, Red represents the stigma attached with contracting an STD – a modern-day scarlet letter, if you will.
The STD Project is working to eradicate this stigma and to make it easier to live with an STD as well as more common-place to talk about contracting an STD.
BLACK & WHITE:
Black and White represent STD facts and STD resources.
The STD Project promotes education and awareness by sharing reputable resources and facts about STDs. By sharing a thorough list of STD resources (STD hotlines, STD testing centers, STD treatment options, STD symptoms, & STD facts), The STD Project is taking a modern-day approach toward STD prevention by way of STD education.
Grey represents individual STD stories – that of those living with an STD and those who love someone who is living with an STD.
Grey also represents the open dialogue encouraged via The STD Project’s website and the thoughtful opinions of all people.
It is only through comprehensive education, and communication of both resources and personal STD experiences that STDs can be prevented and those living with an STD can enjoy productive and rich lives free from social stigma.
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Do you like our branding, choice of colors, and what they represent? Do you think we should include something in our descriptions? Share your thoughts in the comments section below!